Sun smart starts young
Teaching kids to stay safe while enjoying the sun
Together with NIVEA SUN and the National Skin Fund (Het Nationaal Huidfonds), we ran the full Zonnetjesweek campaign, a fun and educational initiative teaching children, parents, and childcare providers about sun safety through the motto: “Seek shade, wear clothes, apply sunscreen.”
Studio Guru handled concept, production, strategy, social advertising, PR, and multichannel rollout, ensuring the campaign reached both parents and childcare professionals. Toddlers trying sunscreen for the first time captured touching, relatable moments that brought the message to life. The result is a full-circle campaign combining creativity, impact, and brand activation, making sun safety both engaging and memorable.
