Het Nationaal Huidfonds

360° Awareness Campaign

Sometimes a wake-up call is all it takes.

Skin cancer doesn't announce itself. One day everything is fine, the next it isn't. That's the uncomfortable truth behind this campaign and exactly why it works.

For Het Nationaal Huidfonds, Studio Guru developed a fully layered 360° campaign that hit every stage of the funnel. From out-of-home to social and content, we made sure the message landed wherever the audience was. Impossible to miss, impossible to ignore.