Huidhelden
Sharing real stories to inspire and empower people
Huidhelden brings raw, honest stories from people with skin conditions to the forefront. Studio Guru, in collaboration with the Skin Fund (Huidfonds), developed a social campaign that celebrates beauty as it truly is. By sharing personal experiences, we make skin conditions discussable while giving others recognition and strength.
From strategy to execution, we managed every aspect. We created the concept, produced striking visual content, filmed the videos, and guided the smart use of channels. With thoughtful targeting and creative formats, these stories were not only seen but also felt. The videos were advertised across social media, and the interviews were carefully presented, making the campaign impactful and engaging.
