Since 2022, we have partnered with the National Skin Fund (Het Nationaal Huidfonds) to create and execute the full Psoriasis Check Je Opties campaign. Studio Guru developed the concept, strategy, content, and multichannel rollout, from social media and PR to the interactive psoriasis tool.
The campaign empowers people with psoriasis to explore treatment options, track symptoms, and discuss personalized plans with their doctor. By combining educational content, relatable stories, and practical tools, we reached the target audience effectively, turning awareness into action and helping people take control of their condition.